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Men and women ‘turned on by different property features’

Nearly seven out of ten homebuyers surveyed by realtor.com have had ‘a home crush’, but each sex wants different things from their perfect property

When it comes to falling for that perfect property, men and women are turned on by different attributes, reveals a new survey.

Almost seven out of ten people in a survey by the website by realtor.com released ahead of Valentine’s Day, admit they have had a ‘home crush’ – a home they liked so much that they were drawn back to looking at it more than once online or in person.

Men are more promiscuous, moving from one home to another more frequently, and women fall in love with homes that are out of their league, the survey of 1,000 respondents finds.

“If you’ve found yourself swooning over a house you just can’t get out of your head, you’re not alone,” says realtor.com, the website of the National Association of Realtors, in the United States.

It Chief Marketing Officer, Barbara O’Connor, explains, “We conducted the survey to see how searching for ‘the one’ in real estate correlates to searching for ‘the one’ in love, and we found that they are very similar.

“Buyers have to evaluate crushes based on turn-ons and turn-offs and whether the home is in their league, so they often find themselves spending a good amount of time checking out their crush online.”

As with romance, men and women respond to their home crushes quite differently. Women are more likely than men to have a crush on a home that is financially out of their league, with 59% admitting to wanting to overspend, compared to 30% of men.

Men are less loyal than women, with 36% of male respondents having a home crush weekly compared with 29% of women.

But they both desire outdoor space, with 56% of women and 46% of men thinking it is important. Women also swoon for open-plan designs (42%) and appliances and fixtures (29%), while men’s hearts race over a good garage (40%) and curb appeal (35%).

Leslie Piper, Consumer Housing Specialist at realtor.com, adds, “Whether it’s love or real estate, having a short list of deal breakers is critical for finding ‘the one’ to help buyers weed through the crushes to find the home of their dreams.”

Realtor.com provides listings and essential real estate-related information, to almost 23 million consumers each month. The National Association of Realtors is the largest trade association in the United States.

By Adrian Bishop, Editor, OPP Connect

 
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